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Dresswall — Stand, Salone del Mobile, 2026

The Dresswall 2026 stand is far more than a simple exhibition space; it is a true “exhibition machine.” Inspired by the rigorous efficiency of a spacecraft, every element has been stripped back to its essence. Here, nothing is superfluous, and every detail is driven by the logic of efficiency, precision, and technology.

At the heart of the installation lies natural anodized aluminum, engaging in a dialogue with the depth of an absolute black backdrop. Much like deep space, the black surfaces alternate between matte and gloss, transforming from a silent void into a vital reflection of the surrounding energy.

The workspace is defined by a bold chromatic choice: electric blue carpeting and a dynamic luminous ceiling. This shade, reminiscent of technical fabrics used in aeronautics and aerospace, defines a work area where technology becomes tangible. The only other accents are found in the large external circular element in red and black—a bi-tridimensional representation of a hypothetical planet.

The circle dominates the graphics, creating optical illusions and transparencies that shift with the visitor’s movement. On the counter, the iconographic theme celebrates the Moon: a tribute to the 1969 NASA missions and the new lunar frontiers of 2026. It is an homage to human courage and the relentless pursuit of new horizons that continues to drive every discovery today.

Art direction, graphic and web design Studio CCRZ

Web development Webkolm

CGI Studio 9010